Executive Director of Novethic
BACKGROUND / Professional and educational background:
Anne-Catherine Husson-Traoré is Novethic’s Executive Director and an expert in sustainable finance. In this capacity, she has taken part in several conferences in France and abroad, and was nominated to become a member of the High-Level Expert Group on Sustainable Finance for the European Commission.
Anne-Catherine has taken part in launching Novethic in 2001, and in developing the website, as editor-in-chief, then Executive Director in 2006. She is also editor-in-chief for L’Essentiel de la Finance REsponsable, Novethic’s professional newsletter.
As an expert in responsible investments and climate finance in France and in Europe, she is deeply involved, as Novethic’s CEO, in promoting European best practices in sustainable finance. She is in charge of Novethic’s strategy, research center and website dedicated to sustainable economy. She also defines guidelines for every publication by Novethic: from studies, to ESG Risk watch papers, to the Novethic website.
She is editor-in(chief for Essential and Sustainable Finance, a quarterly publication for the French-speaking finance community, providing up-to-date information on sustainable finance. Finally, she is a speaker at events on sustainable finance in France and in Europe.
Anne-Catherine has been focused on the internet ever since 1998, after several editorial positions within the M6 Group, where she worked for 13 years. Anne-Catherine holds a Bachelors in Public Law, and a degree from the Centre de Formation des Journalistes (CFJ).
ACHIEVEMENT / What does the project/initiative/startup/company you will be presenting at the Positive Economy Forum consist of?
In order for sustainable finance to become a reality in France and Europe, models need to be revised, along with culture among CEOs leading financial institutions and their clients. In order to do so, we need to explain to them why combining finance management and social and environmental risk factors integration becomes necessary, and to show them how to implement that by implementing best practices. Novethic therefore offers trainings, strategic notes, and other tools for finance professionals.
Novethic is also an auditor for the public label created for green funds, offering a guarantee on funds’ environmental quality, and has put together a database listing funds based on their responsible investment offers or their environmental and/or social approach for individuals.
LOCATION / Where do you lead your project/company (city, region and country)?
We are internet-based with a European focus. We communicate in French when it comes to our media and research center (novethic.fr), and in English when it comes to our expertise on sustainable finance (novethic.com).
IMPACT / How do you evaluate the economic, social, politic and environmental impact of your project / action?
Novethic’s impact comes from its influence through various means of communication: its website (+24% in 2017’s first quarter), and its social media community, particularly on Twitter and Facebook (+22%).
The labelling system and studies are another way to impact the responsible investment market by offering minimum quality standards and pushing for market best practices.
Finally, Novethic’s training activity, launched in 2016, also impacts organizations’ transformation. In 2017’s first quarter, about forty people were trained directly on themes such as greening portfolios, environmental, social and corporate governance risks in the automotive or agribusiness sectors.
Finally, an e-learning module on the energy and ecological transition was developed and used by 800 administrators from the Caisse des dépôts Group, along with those trained by Novethic.
QUOTE / A sentence, quotation or a word that best describes you
Insight is the closest wound to the sun. It burns but enlightens destinies. René Char